MY CREDENTIALS

Among other things – I am a marketing professional with 25+ years’ experience, across all sectors. I’ve held management roles in the arts, conservation, disability, entertainment, fundraising, tertiary education, and tourism – just to name a few.

As the first-ever Tourism Marketing Manager for Sydney Opera House – I delivered an integrated marketing strategy, which was instrumental to growths in revenue of 60% and visitation of 30%.

Since then, I’ve been contracting and consulting to a range of organisations, most notably to WWF Australia as their National Manager – Brand, Marketing & Innovation.

8REDFISH is my vehicle for helping businesses of all sizes build reputation, reach, response & revenue.

Broadly, the services I specialise in are:
> Business coaching
> Strategy development
> Branding, marketing & content
> Operations improvement.

I’m passionate about breaking through the bullshit, solving business problems and optimising your ROI. I feel very fortunate that I get to do what I love.